Commission disclosure
How we're paid, in plain language.
No hidden fees. No confusion. Just a clear look at where the money goes.
How we earn
We earn commissions and trail income from the AMCs and insurers whose products you invest in, built into the product itself. You never pay us a separate advisory fee.
Regular vs Direct plans
Regular plans include distributor trail commission. Direct plans skip the distributor and carry a slightly lower expense ratio. If you'd rather go direct and manage things yourself, that's entirely your choice, and we're happy to explain the tradeoff.
What this means for you
The support, the goal mapping, the reviews, all of it is funded through the product, not billed separately. That is the model, and we think it is a fair one.